Details - Public Health Image Library(PHIL)

ID#:

7224

Caption:

This 1963 poster featured what at that time, was Communicable Disease Center’s (CDC) national symbol of public health, the Wellbee, who was depicted here, encouraging the public to receive an oral polio vaccine (OPV). CDC used Wellbee in a comprehensive marketing campaign that included newspapers, posters, leaflets, radio and television, as well as personal appearances at public health events. Wellbee’s first assignment was to sponsor Sabin Type II oral polio vaccine (OPV) campaigns across the United States. Later, Wellbee’s character was incorporated into other health promotion campaigns that included diphtheria and tetanus immunizations, hand-washing, physical fitness, and injury prevention. This artifact can be viewed, by visiting the Centers for Disease Control and Prevention (CDC) David J. Sencer CDC Museum, located in Atlanta, Georgia.