|Description:||This historical image, which depicts workers creating a billboard in Columbus, Georgia, shows one of the communication modes, the billboard, used to promote public health awareness, in this case, polio vaccinations within a community. This campaign was produced by the former U.S. Department of Health, Education and Welfare's, Public Health Service, Bureau State Services, and what was the Communicable Disease Center, in cooperation with the Georgia Department of Public Health and the Muscogee Health Department. The billboard, as well as television, magazines, and pamphlets, are only some of the myriad of modalities implemented when information of this kind is disseminated throughout society, and across cultural barriers.
In the early 1950's, there were more than 20,000 cases of polio each year. After polio vaccination began in 1955, cases dropped significantly. Public health officials used every communications media available to promote the vaccination. By 1960, the number of polio cases dropped to about 3,000, and by 1979 there were only about 10.