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ID#:10011
Description:This computer-generated image depicts Hygeia Philo, the CDC’s lead avatar in the virtual world of Second Life. This was the forth design stage of the avatar. Customizing an avatar’s appearance is a key aspect to community acceptance. This image shows both a more corporate look to the avatar, as well as a real world image of the CDC’s marquee, while placing them into the virtual context in this visual experiment. Dr. John Anderton designed Hygeia Philo, whose name is based on the Greek meaning ‘lover of health”, to be the modern muse of health, serving as lead health spokesperson and health educator in this new virtual space. See PHIL 10002, 10005, 10007, 10008, 10009, 10012, 10013, 10014, 10015, and 10016 for additional images of Ms. Philo.
In preparation for the first CDC Health Fair, which took place inside Second Life in October, 2006, the avatar was again outfitted with a more corporate design for clothing, more realistic facial features and hair, and positioned alongside the official CDC logo so as to enforce brand identification. CDC’s presence in the online virtual world “Second Life” launched in August, 2006. Dr. Anderton designed the initial CDC space using in-world, i.e., Second Life, tools, creating hyperlinks to CDC websites including the MMWR, CDC.gov homepage, CDC podcasts and the Public Health Image Library, PHIL. CDC public health posters from the first 6 decades of the CDC’s existence were displayed in the “Public Health Poster of the Week” billboard feature, which was updated weekly from August, through the end of December, 2006.
High Resolution: Click here for hi-resolution image (0.87 MB)
Content Providers(s):CDC/ John P. Anderton, PhD, MPA
Creation Date:2006
Photo Credit:John P. Anderton, PhD, MPA
Links:Second Life
CDC - "Second Life" Lets CDC Be Everywhere—All at Once
Categories:
CDC Organization
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Copyright Restrictions:None - This image is in the public domain and thus free of any copyright restrictions. As a matter of courtesy we request that the content provider be credited and notified in any public or private usage of this image.

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